SALES TEAM
Sales Director – UAE, Middle East, Egypt, and Turkey
Luma Batshoun is a results-driven sales leader with deep expertise in educational publishing across the Middle East, Egypt, and Turkey. With a bachelor’s degree in English Literature and Translation, she brings over a decade of experience in both print and digital solutions. Luma has successfully led regional sales strategies, expanded into new markets, and built lasting partnerships with schools and institutions. Her strong market insight, strategic mindset, and excellent communication skills make her a key player in the region’s education sector.
Fatima Hadir
Sales Executive
UAE
Fatima Hadir is a driven sales and operations professional with over six years of experience in boosting business growth and managing key client relationships. She has led strategic initiatives across the retail, services, and hospitality sectors, consistently delivering strong results. Fatima holds a bachelor’s in hospitality management from L’Ecole de Savignac (France) and a bachelor’s in economics and management from the University of Economic and Social Juridical Sciences in Casablanca.
Jessica Moussan
Sales Executive
UAE
Jessica Moussan is a sales professional with a background in civil engineering and education. She has combined technical knowledge with strong communication skills in both retail and design-focused roles. Formerly a teaching assistant in surveying and geodesy at Tishreen University, Jessica is known for her ability to simplify complex concepts and deliver excellent customer service.
Stephanie Elias
Sales Executive
UAE
Stephanie Elias is a motivated sales professional with a strong background in customer-facing roles. Known for her communication, organization, and relationship-building skills, she brings a client-centered approach to every interaction. With a foundation in business studies and experience in team coordination and outreach, Stephanie consistently supports sales growth and customer success.
Louai Awad
Sales Executive
KUWAIT
Louai Medhat William Awad is a results-oriented sales professional with solid experience in both B2B and B2C sectors. He specializes in relationship management, strategic sales planning, and client acquisition, consistently driving revenue growth and fostering long-term partnerships. Louai holds a bachelor’s degree in business administration from Ain Shams University.
Mohammad Zuhier Yousef
Sales Executive
JORDAN
Mohammad Zuhier Yousef is a versatile sales professional with a diverse background in e-commerce, education, and technical training. His experience includes teaching mathematics and physics, along with delivering specialized training in renewable energy systems. Known for combining practical, results-driven insight with strong communication skills, Mohammad brings a well-rounded approach to both technical and commercial environments. He holds a master’s degree in electrical engineering from the University of Benghazi.
Suhib Abuzeidan
Sales Executive
JORDAN
Suhib Abuzeidan has over 5 years of experience in sales and customer service particularly in food industry. He has contributed to enhancing brand presence through media appearances, social media promotion, and direct customer engagement. Suhayb holds a Bachelor’s degree in Chemistry from Petra University
Research and Development
Research and Development Manager
Shady Elkassas, M.Ed. is a training manager at Perfect Purity. Shady is a multiple award-winning and passionate educator. He is a winner of the Khalifa Award of Education Excellence and the Middle East Education Influencer Award. Shady is a doctorate of education (Ed.D) candidate at the University of South Carolina, USA. His career in education spans over 15 years. Shady worked as a teacher, head of the department, academic coordinator, innovation director, and vice principal. Shady is TEDx organizer and has been selected to speak at many National and international education conferences in the MENA region. His qualifications include a Bachelor of Science, an Executive Management Diploma, and a Master of Science in Education.
TRAINING TEAM - SAMA KNOWLEDGE
Areej Hallal
Head of Training & Development
Areej Hallal is an experienced educator and academic leader with a strong foundation in mathematics education. With over 15 years of experience in teaching, curriculum coordination, and teacher development across the UAE and Qatar, she is known for effective mentoring, strategic academic planning, and impactful professional development. Areej holds a master’s degree in applied mathematics from the Lebanese University.
Paulina Perez
Trainer
UAE
Paulina Perez is a dedicated education expert with over 15 years of experience in teaching, curriculum design, and teacher training. With a strong background in ESOL and bilingual education, she has led impactful initiatives in both the U.S. and the UAE, focusing on student success through data-driven and innovative strategies. Paulina holds a B.A. in Psychology and an M.Ed. in Curriculum and Instruction. She is certified in Elementary and Exceptional Student Education, with endorsements in ESOL and instructional leadership.
Loutfi Saleh
Trainer
Loutfi Saleh is a dedicated science educator with a strong foundation in chemistry and medical laboratory sciences. He is known for creating engaging, student-centered science programs that promote inquiry and critical thinking. Loutfi has international teaching experience and is fluent in Arabic, English, and French. He holds a bachelor’s degree in medical laboratory science from Saint Joseph University and a CELTA certification from Cambridge Assessment English.
Ezzeldeen Abdulrahman
Trainer
Ezzeldeen Abdulrahman is an experienced English language educator and academic leader with over 25 years in teaching, curriculum development, and school leadership. He is committed to educational excellence and innovation, with a focus on professional development and the integration of technology in teaching. Ezzeldeen holds a CELTA certification from Cambridge University and a bachelor’s degree in education from Ain Shams University.
Grace Farah
Trainer
Grace Farah is a passionate educator with a strong background in elementary education. With extensive experience teaching in top schools in Dubai, she is skilled in designing inclusive, hands-on learning experiences and integrating digital tools to enhance student engagement. Grace holds a bachelor’s degree in Elementary Education and a Diploma in Media Communications from the American University of Beirut.
Tracy Lee Ibrahim
Trainer
Tracy Ibrahim is a seasoned educational leader with over two decades of experience in school leadership, curriculum development, and teacher training across the U.S., UAE, and Saudi Arabia. She has led school improvement initiatives, coached educators, and driven academic excellence through data-informed practices. Tracy holds a master’s in educational leadership and multiple Texas state certifications, including Principal and TTESS Evaluator.
Abdullah Saad
Trainer
Abdullah S. Saad is an education professional with over 13 years of experience in teaching and academic leadership. He has led Math and ICT departments and trained educators across international curricula including American and British systems. Blending his technical background with educational leadership, Abdullah holds a master’s in educational management and a degree in Computer and Communication Engineering.