SALES DIRECTOR
Director of Sales
UAE and Oman
Ayham has a Ph.D. in Business Administration and Marketing Management with over 29 years of experience in publishing and education institutions. Under his guidance, the sales team is charged with maintaining positive long-standing relationships that he has built over three decades in addition to establishing new partners in education. He directly manages the sales team and creates ideas to strategically build connections to ensure best services and needs are met for all educational institutions.
Director of Sales
Middle East, Egypt & Turkey
Luma Batshoun is the director of sales at Perfect Purity for the Middle East Region, Egypt & Turkey. Luma Batshoun has been in the United States publishing industry for over 11 years in sunny Los Angeles, California. Luma worked as a Business Development Manager where she developed a professional path through managing clients, planning, and executing sales. She has worked extensively across leading global providers in the United States and across other countries that give comprehensive services to publishers and other related sectors. Luma holds a master’s degree in Business Strategic Management.
PERFECT PURITY – UAE TEAM
Sales Territory Manager
UAE
James Peacock is a business professional with global business-to-business (B2B) experience in the publishing and education industries. For the past three years, he has worked for the world’s largest educational company specializing in United States and United Kingdom curricula in the Middle East. James is highly successful in identifying and developing new business opportunities, creating compelling value propositions based on solutions, and engaging with target customers through strategic positioning and messaging.
Sales Territory Manager
UAE
As a Sales Territory Manager and Instructor of Management and Logistics, Ashraf has a Bachelor of Arts and Master’s in Business Administration with diverse managerial applied knowledge and experiences across the Middle East and North African (MENA) region. Because of his agility and competent use of skills, Ashraf has a successful proven record that has enabled him to create and sustain a firm return value.
Educational Consultant and Sales Territory Manager
UAE
Kaitlynn Simmonds has over 10 years in the educational field working as a classroom teacher and head of department in both the United States and United Arab Emirates. Her experiences at American and International Baccalaureate Schools have permitted Kaitlynn to share her expertise and knowledge of education in order to drive sales in the Gulf Cooperation Council (GCC). She maintains excellent customer service as an educational consultant and sales territory manager due to her being passionate and highly supportive of classroom teachers.
Sales Territory Manager
UAE
Mohammad is a confident and persuasive key account manager who has a strong professional demeanor and a proven ability to create, maintain and enhance client relationships. Mohammad has an extensive history of delivering business results in a highly competitive sales environment. He has the gravitas and credibility needed to build strong, long-term relationships with key people. He has a Master of Science Degree.
RESEARCH & DEVELOPMENT
Research and Development Manager
Shady Elkassas, M.Ed. is a research and development manager at Perfect Purity. Shady is a multiple award-winning and passionate educator. He is a winner of the Khalifa Award of Education Excellence and the Middle East Education Influencer Award. Shady is a doctorate of education (Ed.D) candidate at the University of South Carolina, USA. His career in education spans over 15 years. Shady worked as a teacher, head of the department, academic coordinator, innovation director, and vice principal. Shady is TEDx organizer and has been selected to speak at many National and international education conferences in the MENA region. His qualifications include a Bachelor of Science, an Executive Management Diploma, and a Master of Science in Education.